Spotify- User Journey

In continuation of our redesign of Spotify podcasts, we were asked to evaluate the customer journeys, including the happy journey plus alternate/error paths.

As a fairly new UX Designer, I may have considered my own journey using Spotify podcasts (for mobile). I may look for new podcasts specific to the UX journey, but I may not be necessarily familiar with specific names.

To start, I created a persona to represent a Spotify user.

Meet Steve:

From there, we can build out the User Journey Map. Due to events going on outside of my design life, I found myself forced to limit the number of hours I could spend on it this week, so my User Journey is simple. If I can have more hours during this next week, I can explore a more complicated journey.

Spotify User Journey Map

In conclusion, I believe we can pinpoint exactly where our pain points and opportunities lie with the User Journey map. Design work should focus on separating out podcasts from music playlists and including a category search for the podcasts.