Outshine Customer Feedback Platform- Sprint 3

During Sprint 3, members of the team designed our tablet screen high-fidelity designs individually according to our chosen design system, and then tested them as a team for desirability and functionality with our users.

Continuing my classic, upscale design system, I proceeded to develop my tablet screens. As a team, we again decided to focus on six separate screens for this portion of the design- the overview, "today", "employee", and "feedback" screens, with certain screens also presenting certain information in an overlay.

First Iteration of Tablet Screens

After prototyping my screens within InVision, I handed the link off to my fellow teammates for testing.

User Testing-

Using the same set of user testers, members of the team presented all design sets provided by team members.

As a reminder, our users were managers in a retail store or at least carried some retail management experience, between the ages of 28-55 years of age. They had proficient knowledge of internet and application use, especially that of a CRM. The ability to analyze data sets was a plus because, even though there was no real data to analyze, they were able to tell us whether or not our graph design would be useful. Some of their motivations might include: increase profits by improving service to the customer (i.e. customer service skills, employee training, making purchasing decisions based on customer’s expressed needs/desires); staying above and beyond from direct competitors if there is one, and keep our product as accessible as possible to be as ethical and transparent as the audience needs it.

Focusing exclusively on my designs here, some of the positives the users pointed out was that the layout is clean and easy. Users liked the black with pink accents. It was flexible and easy to navigate, and the language to the point and relevant.

Some points to work on included that I need to develop the graphs/metrics further. The wireframe was too minimalistic and did not give enough information to be helpful. The emotion metric is too subjective to be measured in a realistic way. Numbers are inconsistent with scores. Scores should be shared in a consistent manner (stars or percentages, not both). Include filters, or the ability to sort through employees, for when you have too many to effectively view at once. The ability to sort by customer rating, for instance, to see who has the highest rating for recognition. Or, conversely, the lowest number for training opportunities.

Iteration #2-

Taking the feedback from the users, I developed these screens. I feel these were much more consistent, font size appropriate, and overall more informational than the previous screens.

Second iteration of tablet screens

Personally, I really like the clean lines of this app. I wanted a design that didn't distract from the information it was trying to present. I also was seeking for the manager or trainer using this product to have a feeling of that upscale boutique style that might be found in Beverly Hills. The raspberry sorbet (pink) highlights can be used to draw attention to certain information, or used as an alert. Here, it is used simply to draw the user's attention to certain areas of the graphs to help with instant identification of the data. Otherwise, the app may have been heavy-handed on the graphs and information provided.

Overall the user comments really helped to shape the direction of my designs. The screens were really starting to come together as polished and professional.